You no longer have to peruse multiple websites (or even paper menus) or talk to someone on the phone to order takeout and delivery. Thanks to apps like GrubHub, Seamless and PostMates, ordering food is easier than ever. And now Facebook is aiming to further streamline the process: without ever leaving the app, you can order food in between updating your status and casually stalking that friend from elementary school.
Ordering food on Facebook is recent but not brand new
The social media giant’s “Order Food” feature, created in partnership between Facebook and food delivery sites Delivery.com and Slice, is available on its app and desktop site for select users. Facebook first introduced the option to order from restaurants back in October: you order from any restaurant that uses Delivery.com or Slice directly from their Facebook Page. Now, Facebook is bringing the food ordering feature to the main navigation page.
How to order food on Facebook
To use, go to the “Explore” tab and click on the colorful hamburger icon on web or the light blue burger icon labeled “Order Food” in the app’s menu area for mobile. From here, you can access a list of restaurants that offer delivery and/or pickup through Facebook with additional information like: price range, star rating, and cuisine type.
Is it worth it?
For Facebook’s 1.28 billion daily active users with access to this feature, there is no doubt ordering food is going to become easier—the interface is easy to use and it eliminates the struggle of figuring out if an establishment has online ordering. It’s perfect for you if you spend a great deal of time on the app or desktop site. But if you’re the type to hop on the social media platform here and there, it may not make a difference.
The ideal demographic for this feature are users who spend a lot of time on Facebook and/or users who want easy access to food without needing to download yet another app. In fact, Facebook might be successful in reaching potential customers who haven’t jumped on the food-delivery app bandwagon. But for those who already use a third-party delivery service, especially lukewarm users of Facebook, there’s little incentive or need to order their meal from the social media app.
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